Every day, determined men and women are pushing back boundaries and helping to build a sustainable and digital economy. "We’ve been supplying raw materials to bakers, patissiers and chocolatiers for more than a hundred years," explains Jean-Philippe Michaux, Finance Director at Puratos.

It all started in 1919 in a garage in the municipality of Laeken, Brussels. In the meantime, we have just recently opened our 81st foreign branch and serve bakers, patissiers and chocolatiers – industrial and small-scale players – in 120 countries.'

Despite its international presence, Puratos remains a family business in which two Belgian families and one Spanish family are the main shareholder. 'Innovation and sustainability have been part of our DNA from the start," says Michaux. "'More than sixty years ago, Puratos was the first manufacturer of bread improvers. And since then, we have been constantly innovating. About 2.4% of our profit annually is spent on Research and Development (R&D)."

Collapsed cake

Michaux takes us to the R&D department. "Here, on 6,000 square meters, 500 researchers – mostly bioengineers – work daily to improve our products. Worldwide, one in nine of our more than nine thousand employees is active in R&D. Why are they necessary? Have you ever tried to bake a loaf or cake yourself? Then you know how difficult it is. For instance, a beautiful gâteaux with several layers of fruit on top. If you don't pay attention, it will collapse (he laughs)."

"Moreover, we are also developing solutions for industrial applications. In the patisserie, for example, you cannot simply multiply your ingredients and apply the same procedure."

Cacao-Trace

Both the shareholders and the management of Puratos are committed to the long term: a horizon of twenty years is nothing exceptional. "It is the only way to be able to run a sustainable business. Our work is based on six pillars: a sustainable procurement policy, health, heritage, people, communities and the environment."

"We opt for a sustainable procurement policy and select reliable suppliers of fruit, cocoa, palm oil and animal products whose value chain we can trace ethically. We are particularly proud of Cacao-Trace, our sustainability programme for cocoa. The ongoing efforts of Cacao-Trace benefit all of us, and in particular the cocoa farmers, as we pay them a quality premium directly. This also ensures that we have chocolate with a superior taste. Cocoa farmers also receive a chocolate bonus of 10 cents per kilo of chocolate sold. This is very transparent. This win-win programme was recently funded with the help of our long-term partner BNP Paribas Fortis."

Puratos is also committed to the well-being of local communities. "In third-world countries, for example, we have set up a network of bakery schools where we provide young people with proper training. They can put their newly acquired skills to use in one of our branches or at a partner company," explains Michaux proudly. "'And that initiative didn't come from management, but from our employees. Because sustainable business practices are something we all work on."

Age-old sourdough

"As a supplier to the food sector, we can contribute to the health of consumers worldwide by focusing on, for example, fewer sugars and less fat, without compromising on taste. A good example is the Vita+ bread with sprouted seeds. In fact, healthy bakery mixes have a very long tradition. Puratos launched the nutritious Elfi bread back in 1932."

"If we're not careful, we will evolve towards a white, tasteless kind of bread. A few years ago, we brainstormed about the future of bread. And what conclusion did we reach? That we have to look back at the past, at authentic tastes. This is why we started collecting local sourdoughs all over the world, and we kept them in three different places in a sourdough library. This ensures the survival of the biodiversity of bread."

Sustainability loan

Finally, Michaux points out the important pillar, 'environment'. Earlier this year, Puratos took out a EUR 75 million sustainability loan from BNP Paribas Fortis, the cost of which is linked to achieving the proposed annual C0₂reduction. "Our ambition is to be C0₂neutral by 2025, a heavy investment, but this will pay off in the long term. We are doing this by adding solar panels to our roofs, for example. We are building wind turbines where possible. And in Belgium, we are evolving towards maintaining a fully electric or hybrid fleet."

Entrepreneurial success stories

At BNP Paribas Fortis, we are particularly proud to support passionate and inspiring entrepreneurs like … Working together to forge new ways of doing business: another example of Positive Banking.

Laurent Mélignon, Corporate Sales Director of Arval, the market leader in full-service car leasing and new mobility solutions, looks ahead to 2025. What does the future hold for the industry and mobility?

Arval is part of the Commercial, Personal Banking & Services division of the BNP Paribas Group. As the market leader, it plays a key role in offering full-service car leasing and new mobility solutions. Laurent Mélignon, Corporate Sales Director of Arval, is thus ideally placed to share his thoughts on what's in store for Arval in 2025.

Arval is the market leader in a sector in flux: how companies and private individuals see and approach mobility has changed significantly. Mélignon sees several reasons for this: "In our country, taxation is the primary driver of many change processes. This taxation is linked to wage costs: many companies see company cars as a tax-friendly alternative for maximising the remuneration they want to pay their staff. Employees, meanwhile, see company cars as a way to be compensated with tangible benefits, without the tax authorities targeting them. In the coming year, the tax framework will continue to evolve in line with this social evolution. The federal mobility budget and the bicycle allowance, for example, or options such as the cafeteria plan or the flex income plan: these are just some of the ways in which companies can use their salary package to motivate their workers."

But Arval's Corporate Sales Director sees even more drivers of change for mobility. Mélignon: "Our entire mobility culture is also changing, a trend that is set to continue in 2025. The younger generation is much less attached to the status that company cars have been associated with for so many years. They are just as happy to hop on a bicycle, take the bus or use car sharing, depending on the company's location, of course. Finally, there are also several macroeconomic factors driving this change. These include the growing traffic crisis many cities are facing, as well as the increasing awareness of people and economic players regarding the energy transition. We are all gradually seeing the need for change and alternative mobility choices. This has been clear for quite some time."

Flexible complexity

The mobility mix will only become stronger in the future. Mélignon: "That is a big part of our mission: to be and remain a one-stop shop, offering companies the opportunity to think in terms of flexible remuneration. A new employee, for example, someone who is single and without a family, has different mobility needs than their colleague, who is married with two children and has their own home in the countryside or in the city. Now that this need is becoming stronger and more established, Arval is the ideal partner to provide companies with knowledge about mobility and take the burden off their hands. We enable employers to offer flexibility by taking care of the complexity associated with it."

Positive mindset

Mélignon expects the transition to electric mobility to continue in 2025: "When I look at corporate customers, I see that 80% of all new orders are electric. This is quite different from the private market, where we barely reach 20%. The electrification of the Belgian fleet is therefore mainly driven by companies. I see that the government has recently made some announcements and initiatives to slightly adjust and refine the federal mobility budget. In the coming months, more and more people may thus give up their company cars and opt for this adjusted budget instead. Arval can also be of service there, with a positive mindset and a lot of know-how, in our role as a 'full mobility provider'."

Tipping point

According to Mélignon, the shift to electric mobility, which the market has been anticipating for so long, will also have consequences for companies. Mélignon: "We expect to see many more affordable models in 2025. Electric vehicles will no longer be just for the lucky few. This benefits the private market, but it also gives companies more opportunities. In addition, I expect the price of cars with combustion engines to rise. We often receive this feedback from manufacturers. As a result of the Corporate Average Fuel Economy (CAFE) standards, which regulate their CO2 emissions, they will soon have to pay huge fines if they fail to meet these standards. It is therefore in their interest to steer the market towards electric cars. They will also adjust their production capacity accordingly: 'made to order' instead of holding large stocks will become the industry standard from next year."

The road ahead

On a final note, Arval expects the market to open up to smaller and medium-sized enterprises and individual clients in the near future. Mélignon: "We believe that the change in the market will mean that many companies, which currently still favour purchasing company cars or financial leasing, will switch to operational leasing. They will outsource the risk related to, for example, residual value to us. And that is where we can make a difference as the market leader: we see this as a scenario for the near future, for which we are already preparing."

“It's not just the elderly who lack digital skills, young people and workers are also affected,” says Linde Verheyden, Director Public Affairs at BNP Paribas Fortis and Chair of DigitAll.

Despite the acceleration in digitalisation, many people are being left behind. In Belgium, 40% of the population between the ages of 16 and 74 are at risk of digital exclusion. Although older people are often seen as the most vulnerable group, younger people are also struggling in the digital age. Among young people aged between 16 and 24, almost a third lack basic digital skills, with a peak of 52% among those with a low educational attainment.

Figures that are surprising to say the least, considering young people grow up surrounded by digital tools.

"People often assume that young people are digital natives because they are adept at using social media. But making a TikTok video or scrolling through your Instagram feed doesn't necessarily mean you know how to carry out online banking transactions or complete an application form.

Does poverty play a significant role in the digital divide?

"Absolutely. For 25% of people living in poverty, a smartphone is their only digital device. Although they provide a basic form of access, smartphones are often inadequate for important tasks such as preparing a CV or filing a tax return. Without a computer or a stable internet connection, many digital opportunities remain out of reach for those who don't have access to these tools.

What are the other reasons for this digital divide?

"People often lack the necessary basic digital skills because they never learned them. They may not know how to use a search engine, attach a file to an e-mail, or download an app. Without this knowledge, the digital world becomes inaccessible. Furthermore, there is also the issue of digital stress. Many people worry about making mistakes, being hacked, or their privacy. Some people deliberately choose not to use digital services even though they have the skills. Technology instils a sense of distrust and unrest in them, creating a significant barrier.”

How can companies help close this gap?

"Companies can play a key role on several levels. In addition to being a social problem, digital exclusion is also an economic challenge. Today, less digitally adept individuals are both customers and potential employees. Being aware of this as a company is the most important first step. But it’s also essential to provide support to your staff. For example, employees at the municipal parks and greenery service in Ghent received training on how to file their tax returns online. These kinds of initiatives give people practical skills and confidence. In addition, companies need to do a digital check. To measure is to know. Just because someone uses a laptop daily, it doesn’t mean they have digital skills."

What does BNP Paribas Fortis do specifically to promote digital inclusion?

"We have launched several initiatives. In 2020, we established DigitAll, a platform for sharing knowledge and best practices around digital inclusion. Today, we bring together more than 130 organisations. DigitAll has developed a range of tools, including a checklist that companies can use to test how accessible their apps and websites are. A simple interface can make the difference between joining or dropping out for people who are less digitally adept. Since 2021, the bank has also supported a chair at the VUB that investigates the link between digital inclusion and human rights."

How important are tools in bridging the digital divide?

"User-friendly tools are a must. We have partnered with Emporia, a manufacturer of user-friendly smartphones for the less digitally adept. We pre-install our app for customers who buy one of their smartphones."

We mentioned digital stress earlier. How can you mitigate this?

"With awareness campaigns. We want our customers to use our tools with confidence. The bank also takes its less digitally adept customers into account. Thanks to our partnership with bpost, all our customers can go to their local post office for all basic banking transactions."

Do companies stand to benefit from promoting digital inclusion?

"They do. Digital inclusion requires a sustained effort from all stakeholders, including governments and educational institutions. No one should be left behind. Companies that act now can contribute to a more inclusive society while also securing their own future in an increasingly digital world.”

“Without key digital skills, many digital opportunities remain out of reach.”
“A simple interface can make the difference between joining or dropping out for people who are less digitally adept.”
“Limited digital skills remain an obstacle to closing the digital divide.”

Linde Verheyden, Director Public Affairs at BNP Paribas Fortis and Chairman of DigitAll

Every entrepreneur will tell you that financial markets are unpredictable, entailing inherent risks. We provide tailored solutions to protect your business as you navigate these volatile markets.

Whether you’re a small or large business, operating domestically or internationally, one thing is certain: if you enter a market and do your utmost to grow your business, sooner or later there inevitably will come a time when you expose yourself to risks. Frédéric Raxhon, Head of FI Midcap Sales, BNP Paribas Fortis Transaction Banking, is our go-to expert. Here, he explains how BNP Paribas Fortis helps customers manage this uncertainty.

Raxhon knows how market volatility can impact the daily operations of small, medium and large enterprises. Thanks to his experience of working as a banker in corporate finance, shares and derivatives, and advising holding and listed companies, he understands how the market works like no other.

Raxhon: "We are keenly aware that price uncertainty, in the form of volatility on the financial markets, can have a serious impact on the operations and profitability of businesses. That’s why we constantly monitor the markets and their volatility: if prices fluctuate sharply, our customers run the risk of buying high and selling low. The past few years are a good example of what can happen, with a sudden rise in interest rates, an energy crisis with very volatile prices, and a sharp rise in inflation. We will continue to see volatility in these markets, due to geopolitical tensions and ongoing wars. However, elections can also cause volatility, as they often cause a change in economic policy. President-elect Donald Trump has already said that he will hike tariffs on goods coming from outside the U.S., which will have an impact on global growth and inflation. The transition to a more sustainable society because of the energy transition, however positive this may be, is also a source of uncertainty. Companies will be required to make significant investments, and it is not yet clear which technologies will prevail.

All of these factors show that companies need guidance in the form of a tailor-made solution to ensure that volatile markets minimise the impact on their operations so that they can focus on their core business."

Solution-oriented

The solution to this volatility comes from a partner who is a market leader when it comes to safeguarding national and international business.

Raxhon: "At BNP Paribas Fortis, this often means managing the risks of companies that have a number of straightforward wishes: they want to conduct business on a daily basis without unnecessary complications; buy at a stable price where possible; pay wages in a stable environment; sell to customers with a profitable, stable margin, and so on. If they experience market uncertainty in their business operations, we are there to advise them and suggest solutions in different scenarios. This can range from companies that want stability when buying or selling goods in another currency, to controlling fluctuating interest rates on current or future loans, or even creating a stable financial environment in which they can steadily pay their wages. We also hedge raw materials: companies that require large quantities of energy, metal, or wheat, for example – just a few of the commodities that are subject to price fluctuations –  can rely on our expertise to turn their uncertainty into certainty. When companies are calculating their budgets for the coming years at the end of the year, assumptions about budgets and costs are a factor that future markets do not take into account. This, in turn, could lead to inconsistencies in business operations during the next financial year. We regularly suggest solutions for this, which inject trust into the entire process. We help entrepreneurs make their business more resilient to market fluctuations. Because at BNP Paribas Fortis, we are always focused on finding solutions, in any given scenario."

International intelligence

Belgian companies are increasingly expanding their horizons, which is why an international perspective is so crucial.

Raxhon: "Everything is intricately connected in the economic space. The energy crisis, for example, was not a national crisis. In Belgium, electricity prices were directly impacted by the drop in nuclear power production in France in 2022. The American elections have a direct impact on international business, with anxiety gripping investors and the markets. And I can give you many more examples.

Moreover, we expect this interdependence and volatility to continue for quite some time: there are a large number of economic and global trends that are feeding this uncertainty. And that is why it is so important that we keep up with developments in this uncertain global environment. At BNP Paribas Fortis, we rely on a global network of experts who are always on the lookout for the latest updates. Whatever happens and wherever it happens, there are always people from our bank on the ground who monitor the situation and provide us with real-time advice on how best to inform our customers. This network has proven its worth time and again, both for us and our customers."

Factoring is playing an increasingly important role in promoting the growth of Belgian and international companies. BNP Paribas Fortis Factor provides the oxygen to their growth story.

You want your business to grow and thrive, and so all the help and guidance you can get are more than welcome. The reason is clear: support brings extra energy to your entrepreneurial spirit and essential resources to fuel your innovative growth plans.

BNP Paribas Fortis Factor, a subsidiary of BNP Paribas Fortis, offers a service designed precisely for that: to relieve stress and motivate, to promote and nurture your growth. In this interview, Jef Ramaekers, Head Factoring Benelux at BNP Paribas Fortis Factor, and Audrey Bourguet, Working Capital Advisor at BNP Paribas Fortis Corporate Banking, come together to discuss one key topic: Factoring and the positive role it can play for Belgian businesses and their international branches.

Explaining factoring succinctly, however, is a challenge. Jef Ramaekers, Head Factoring Benelux at BNP Paribas Fortis Factor, clarifies: “To start with, factoring is a means, not an end. It’s a tool for business owners or CFOs to optimise working capital. Every financial manager, in any company, will at some point ask the same question: ‘Who do I need to pay, when, and how can I pay them with the resources I have?’ Simply put, factoring enables businesses to pay suppliers without waiting for customer payments to come in. We finance invoices by converting them into directly available cash for the business.”

This process actively alleviates concerns and reduces stress factors, allowing entrepreneurs to focus on what they do best – running their business. Ramaekers adds, “We like to say ‘giving oxygen to growth stories.’ But I certainly see the value in the term ‘relieving stress’ here. By giving an entrepreneur or CFO the freedom to focus on core activities and by taking on a key part of the financial management, we create extra time and opportunities. And they also have less to worry about."

Positive shift

According to Ramaekers, the traditionally negative perception of factoring is a thing of the past: “Factoring was once seen by many business leaders as a ‘lender of last-resort’ – a way to borrow money from the bank by using assets, receivables, or customer invoices. In other words, a company’s last resort. Fortunately, those days are long behind us. We’ve evolved towards a very open attitude to factoring, allowing our division to grow into a true service provider. Our clients’ primary need remains short-term financing. Today, one in five invoices in our country is paid through factoring. Factoring is now a substantial market, representing more than one hundred billion euros per year. BNP Paribas Fortis Factor manages 41 per cent of this market, accounting for EUR 55 billion at the end of 2023.

Growth

From the bank’s perspective, factoring also represents a significant growth story. Audrey Bourguet, Working Capital Advisor at Transaction Banking for BNP Paribas Fortis, explains: “Today, factoring is the financial product that nicely aligns with the rising turnover of our companies. It provides a practical solution for working capital and is part of a suite of Transaction Banking services. In addition to Factor, this also includes Global Trade Solutions, Cash Management, Fixed Income, and Working Capital Advisory. All these services share a common goal: provide the best possible solution for our clients’ financial needs and be there for them in all situations where they can benefit from our support.”

Factoring, from the bank’s standpoint, represents an increasingly strong and positive story, unlinked from its past connotations. Bourguet adds, “You can see this in how we truly integrate factoring within our bank and the group, and in how we offer this service to businesses across all sectors and sizes. We work with a wide range of companies in the Belgian economy. As a result, we have seen that it is precisely those companies that succeed in optimising the funding of their working capital by making use of our factoring services, among other things. This reinforces our belief that it is a very positive story: we’re talking about a form of financing that seamlessly adapts to the growth of any business, large or small.”

Natural evolution

Factoring is available to small, medium-sized, and large companies alike. Ramaekers says, “We aim to provide a solution that supports businesses throughout their entire lifecycle – we’re genuinely unique in the market in this regard. This means that we are there for start-ups, SMEs, multinationals, and every type of business in between. We are the only bank on the market to have a digital solution for small businesses in the form of Easy2Cash. This digitalisation makes it a very cost-effective option with highly competitive margins, but also a reliable, particularly fast and up-to-date link with our customers and their accounting, using a digital yet personal approach. Although Easy2Cash is digital, it includes a dedicated contact person, making the solution both personal and accessible. For start-ups, for example, it’s often challenging to secure credit. For these modest, short-term credit needs, we provide a solution in consultation with the BNP Paribas Fortis banker, enabling them to keep growing without being hindered by their expanding requirements for financing, automation, accounting, etc. Factoring gives them additional resources to meet these needs.”

Ramaekers notes that the steady growth of young companies also demands an adaptation of financial services: “It’s a natural evolution that benefits both partners. If your business grows, we grow with you – it’s that simple. During all those specific growth moments – when entrepreneurs start considering additional staff or potential exports – factoring grows with them. And we do this together with the bank; the group behind this story plays as a team. And let’s not forget, we’re here even if more challenging times come. We’re well aware that a company’s journey is not always easy. It’s at those moments that the value of our expertise and the support we provide really stands out.”

When a company grows into a large enterprise with the profile of a multinational, the importance of factoring further increases. Ramaekers says, "More than 65% of the really large companies in Belgium, with a turnover of more than EUR 1 billion, use factoring services. And half of them are our customers. Factoring often provides additional economies of scale for large enterprises. For example, we can finance receivables that have no impact on a company’s debt ratio. By combining invoice pre-financing with credit insurance, companies can avoid having debt on their balance sheet, with the approval of the company auditor. It’s a technical matter, but it is this combination of various financial elements that makes factoring efficient, high-performing and valuable for many companies.”

Economic fabric

The two agree on the value of factoring in supporting the economic fabric. Bourguet explains, “Part of this supportive role is due to the fact that factoring is a completely transparent financial service – you can only finance what is effectively there.” Ramaekers adds, “Absolutely. Plus, factoring sits right in the middle of the value chain, embedded in the economic fabric. We work alongside our clients, their customers (debtors), the bank, and so on. This makes us a key figure in this chain. We coordinate and facilitate. And for this we need to have our feet firmly planted on economic ground, often for the benefit of all our customers. When we succeed in, for example, reducing the payment terms of invoices for a business, it has a positive ripple effect not only for that company but for the economic process as a whole. This is why I am convinced that we play a broad role in the economic ecosystem – often broader than is generally perceived.”

Opportunities and fair guidance are also crucial in this financial field. Ramaekers says, “At Factor, we engage in transparent discussions with the bank and our clients to find the best solution for their needs. This means we identify opportunities and often suggest them, but also act as an honest, proactive sounding board. It’s about dialogue, analysis, and constructive critique.” Bourguet concurs: “I completely agree. With a service like factoring, we are deeply involved in our clients’ economic activity – the entrepreneurs who rely on us. So, we take a broad view of every case, looking beyond just a banking product or a single solution. This is what makes BNP Paribas Fortis’s approach so strong: we operate as a team, consisting of specialists from both Factor and the bank. This group of experts from different, well-coordinated entities provides entrepreneurs and companies with a comprehensive approach, even for complex cases. These are the moments when we truly rely on our internal expertise: years of experience; colleagues with solid knowledge; reliable economic data applicable to numerous scenarios. This combination enables us not only to guide companies in the right direction but also to provide financial support that is fair, safe, and sound.”

Future

Just like the bank itself, BNP Paribas Fortis Factor frequently considers its strategic direction for the future. As a provider of forward-thinking services, it’s essential to adopt a future-oriented approach to financial services. Ramaekers notes, “Earlier, I mentioned our digital solution, Easy2Cash. I think we can be quite proud of this because it is a glimpse into the future – today. Beyond that, our services are evolving very organically towards the future: we’re constantly striving to make them accessible to an ever-wider group of clients across the economic landscape. Additionally, we’re very focused on sustainability.”

Bourguet adds, “This last aspect is a natural extension of what we do at the bank every day. Our commitment to sustainability extends seamlessly to factoring: we encourage and motivate our clients to join us on this sustainable path.”

The two teams also collaborate closely in developing new services. Ramaekers explains, “We see a significant evolution in the commercial sector, with many online stores offering deferred payment options, such as a 30-day extension. This practice is also increasingly common in the B2B market. Factoring can innovate in this area, so we see it as part of the future we’re actively developing. From a European perspective, there are other innovations too: e-invoicing, for example, is soon to become the standard for all businesses. This presents both a challenge and an opportunity in terms of services and advisory, which we’re shaping together with the bank.”

The two partners have also developed new services. Ramaekers: "We have observed a remarkable evolution in the commercial sector, where many online stores offer payment delays of 30 days, for example. This practice is also increasingly common in the B2B market. Factoring can offer an innovative solution, so this is part of the future that we are currently developing. On the European level, there are also new features: e-invoicing will soon become the norm for all companies. This presents both a challenge and an opportunity in terms of services and advice, which we are developing together with the bank."

Bourguet concludes, “It’s clear that this is a story of synergy, one where we work together seamlessly. This isn’t just rewarding for us but also for our clients. We’re rooted in the heart of the economic marketplace, yet we’re also focused on creating platforms and products that will lead the way and shape the future of this market.”

More information: https://factor.bnpparibasfortis.be/